Web Site Maintenance and Search Engine Optimization It is important to frequently update your website with fresh and new content to keep visitors coming back. Static web sites require knowledge of HTML to update. Content Mangement Systems such as WordPress or Joomla allow you to easily make updates yourself. Either way, if you prefer for us to handle maintaining your site, we will gladly work with you on an ongoing basis to keep your web site up to date and current. So you have a web site, but does anyone know it exists? The vast majority of websites generate practically no traffic. They simply exist waiting until their domain name expires. We can prevent this from happening to you with our Search Engine Optimization services. We will help you generate website traffic from search engines. We will make your website serve a purpose other than taking up space on a hard drive. Website Maintenance and SEO Services Unlimited Content Updates We don’t limit how often we update your website and we don’t charge by the hour. Send us as much content as you can make and we will post it, no questions asked. Usually we can post your content within 24 hours and always within 72 hours. Weekly Backup Once a week we create a copy of your entire site to ensure that if the unfortunate does happen, we can get you back up and running as soon as possible. Analysis of Website Statistics We examine how your visitors get to your site, where they are located, how long they stay, how many pages they look at, what browsers they use, what screen resolution they have, what operating system they use, and many other pertinent statistics. Based on your statistics, we make recommendations for better usability, design, content, and user experience. SEO Analysis Reports Our SEO analysis is broken into three parts. In part one we give an overview of search engine optimization. We include an overview of the factors that can effect rankings and why ranking well in important. In part two we give an assessment of your site. We examine page titles, meta tags, keywords, backlinks, alt tags, content, and headings for optimization. In part three we give our recommendations based on our findings. Keyword Research We conduct research to determine which keywords your customers use to find businesses or products in your field. This is useful in determining which keywords to target in an SEO campaign. Once keywords are determined they should be included in the URL, page title, meta data, headers, content, navigation links, image names, alt attributes, and anchor text of backlinks for relevant pages. Site Map Creation and Submission We create a site map and submit it to the major search engines to help to ensure that your entire site is crawled and indexed. The more pages included in search engines, the more content they have to return in their search results. Keeping your site map up to date will help ensure that the search engines have your site indexed properly and serve up to date results from your site. Link Building We start link building with Industry and Trade Organizations, Local Links, Directories, and Nepotistic Links. You will experience limited traffic for the first few weeks. As site ages, it will start ranking for some keywords. Mostly it will rank for keywords without much competition, keywords that return few matches, multiple word search keywords, domain related keywords, and misspelled words. The site ages while we build more quality links. Search traffic increases and you start to rank for more competitive keywords. Rankings and traffic become more stable. In exceptionally competitive markets constant promotion and content creation are required to maintain market position. It can take anywhere from a couple of months to a year or more for us to acquire the rankings you desire. Website Optimization We optimize page titles, meta data, headers, content, navigation links, image names, and alt attributes for search engine optimization. We fix and remove broken links. We get rid of junk markup, font tags and other non-structural markup that slow down your site. Then we rewrite the code semantically. That way the search engines will know that a headline is a headline and paragraph is a paragraph. This will ensure that your website is read properly by SEs. This also leads to more pages being indexed (searchable) and more relevant search results. Contact us to set up a Website Maintenance and SEO package for your website. |
